Max, the streaming service, is changing its name again

this time back to HBO Max. This move marks the second rebranding in two years, with the service originally launching as HBO Max in 2020 before being renamed to Max. The decision to revert to HBO Max is likely aimed at leveraging the prestige and quality associated with the HBO brand.

Key Details:

– New Name:HBO Max

– Previous Name: Max

– Original Name: HBO Max (launched in 2020)

– Reason:To accelerate growth by associating with the high-quality HBO brand

– Change Effective:This summer

Reaction:

The rebranding has sparked mixed reactions, with some users joking about the frequency of name changes. David Zaslav, CEO of Warner Bros. Discovery, believes the HBO brand will drive growth. Interestingly, Disney recently introduced a new streaming service called ESPN, which some perceive as a more straightforward approach ¹.